Pay Per Click

Akanksha Samar
2 min readMay 23, 2020

When you search something on Google you will notice there are usually some ads at the top above the organic rankings and a list of them on the right side next to the organic results. They look a lot like the regular results but are slightly different. They are termed as Pay per click(PPC) ad.

Understand the term PPC(Pay per click)

PPC are paid ads that show through Google AdWords. Why Google we are talking about because, Google commands 80% of online market research. So when somebody says PPC ads this is what they are referring to, even though there are technically many different forms of PPC. An individual bids on specific keywords in order to get an ad displayed and then they pay for every click they get on the ad.

Why PPC came into knowledge?

More leads = More Growth

Leads are the lifeline of any business. But you don’t have time to redesign or customize and optimize your website to achieve great goals and leads.

Traditional method:

Keyword research, set up, and management takes a lot of time, effort and skill. You can waste a lot of money if you just throw up your ad and let it go.

Few methods used in Advista Digital for starting with PPC advertising of your business :

We have PPC experts who spend several years testing and learning the system in order to master adwords and make the campaigns most profitable.

  • We analyze your account and suggest cost and time saving list to your website.
  • We report your automatically on fixed time period and enhance the ad optimization.
  • Keyword research is the best method for leads
  • Google AdWords
  • Capture more leads by customise landing pages and pop ups
  • Streamline workflow
  • Manage PPC campaign, PPC blog and search engine marketing news

The PPC method is very popular with online marketers and other businesses that sell products or services online.

We have provide list of software for keyword research, bid optimization, ad management, campaign management and custom reporting.

Tip: we add a negative keyword in keyword research because they helps to control cost and keep ads targeting as relevant as possible.



Akanksha Samar

Content Strategist | Word Writer | ☔Vivid-Depth-Contrast Speller🌌 | Love for Data 📊 | Artist 🎨 | Nature Lover 🌾| Clinical Thinker 🤓